Facebook has nearly 300 million users in India and political parties in recent years have embraced social media to reach out to country's burgeoning smart-phone equipped population.
The social media giant said users would see "published by" or "paid for by" disclaimers on political ads in a bid to end anonymity of advertisers and bring transparency in electoral campaigns. "This will give people more information about who's responsible for the ads they see," Facebook said in a statement.
The new policy starting this month will also apply to political campaigns run on Instagram, another popular app owned by US-based tech giant.
Facebook will also display the primary country location of political pages running these adverts to ensure that genuine campaigns are run on its platforms. Users will also be able to access a searchable library to find political advertisements, including the impressions and background of people who viewed the posts.